Professional English soccer team Crawley Town F.C. have followed through on a community vote by fans and NFT holders who were recently given a voice on what type of player the team should recruit next.
The vote, which took place on June 15, which was the first team decision opened up to fans, Voting was done via discord for verified NFT holders.. Votes were also taken from nearly 1,000 season ticket holders.
Speaking with the Daily Mail on July 28, Crawley Town co-owner and former ESPN gambling analyst Preston Johnson emphasized the significance of being able to offer fans a stake in the club via NFTs:
A lot of NFT projects are just speculation with no real tangible spine, no real true story. Having a football club to root for every week? That’s a spine that people attach themselves to.
He added :
“If we can bring that to this crypto audience, especially if we’re able to actually achieve promotion and move up the ranks of the English football league, then it’s an even bigger story people all around the world can be part of”
Following the vote, Crawley Town announced the signing of midfielder Jayden Davis last week on a free transfer after the 20-year-old completed a successful trial with the club.
Founded by Johnson and Eben Smith, the company’s goal is to push Crawley Town through to the end and get it into England’s top league. Wagmi produced team jerseys for united crawley town that can only be purchased with NFTs .The token can also be used to buy many free adidas products and physical products. In addition, token holders will have a say in participating in special events and team voting.
adidas is excited to announce our partnership with @WAGMIUnited to become the official kit supplier for @crawleytown.
adidas supports WAGMI’s vision of creating possibilities for football fans globally to connect, create and belong through innovation.⚽ pic.twitter.com/awYlcBP2fC— adidas Football (@adidasfootball) June 27, 2022
WAGMI United initially rolled out 10,000 NFTs, and according to the firm’s website there are 1933 remaining that can be minted for 0.35 Ether (ETH) worth around $600 at current prices.
Other companies like Socios have also developed their own tokens to interact with fans. Although these tokens are useful for participating in special events, special products, special sales, fans do not have the right to vote on their favorite team.
The prices of Socios fan tokens are also known to be highly volatile and speculative, which has resulted in strong criticism from many soccer fans who have expressed concerns over the prospect of people losing money while also having their fandom monetized.